The Cross Heads

An ad giant wants to run your next TV’s operating system

An ad company’s foray into TV operating systems (OSes) illustrates a significant shift for TV hardware toward products that are increasingly focused on ad sales and tracking. With more people using web-based streaming for TV, smart TV OSes have become the most lucrative part of the TV business. OS owners accumulate valuable data on how people […]

November 21, 2024 | ads, software, Sonos, Tech, TVs | No comments

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