While Ars readers may be more guarded about Google having an insider look at their data, many web users have a more accepting attitude. This has opened the door for TVs to test users’ max tolerance for ads and tracking to deliver more relevant ads. That said, there’s a fine line. “Companies have to be […]
December 16, 2024 | ads, Features, roku, software, Tech, TVs, Vizio, walmart | No comments
Zipcar’s rep declined to specify how many people were affected by the outage. A warning against total app reliance Zipcar’s app problems have not only cost it money but also traumatized some users who may think twice before using Zipcar again. The convenience of using apps to control physical products only exists if said apps […]
December 3, 2024 | apps, outage, software, Tech, Zipcar | No comments
An ad company’s foray into TV operating systems (OSes) illustrates a significant shift for TV hardware toward products that are increasingly focused on ad sales and tracking. With more people using web-based streaming for TV, smart TV OSes have become the most lucrative part of the TV business. OS owners accumulate valuable data on how people […]
November 21, 2024 | ads, software, Sonos, Tech, TVs | No comments