The Cross Heads

TCL TVs will use films made with generative AI to push targeted ads

Advertising has become a focal point of TV software. We’re seeing companies that sell TV sets be increasingly interested in leveraging TV operating systems (OSes) for ads and tracking. This has led to bold new strategies, like an adtech firm launching a TV OS and ads on TV screensavers. With new short films set to […]

December 11, 2024 | ads, AI, Culture, films, generative ai, movies, streaming, tcl, Tech, TVs | No comments

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