The Cross Heads

Buying a TV in 2025? Expect lower prices, more ads, and an OS war.

While Ars readers may be more guarded about Google having an insider look at their data, many web users have a more accepting attitude. This has opened the door for TVs to test users’ max tolerance for ads and tracking to deliver more relevant ads. That said, there’s a fine line. “Companies have to be […]

December 16, 2024 | ads, Features, roku, software, Tech, TVs, Vizio, walmart | No comments

TCL TVs will use films made with generative AI to push targeted ads

Advertising has become a focal point of TV software. We’re seeing companies that sell TV sets be increasingly interested in leveraging TV operating systems (OSes) for ads and tracking. This has led to bold new strategies, like an adtech firm launching a TV OS and ads on TV screensavers. With new short films set to […]

December 11, 2024 | ads, AI, Culture, films, generative ai, movies, streaming, tcl, Tech, TVs | No comments

An ad giant wants to run your next TV’s operating system

An ad company’s foray into TV operating systems (OSes) illustrates a significant shift for TV hardware toward products that are increasingly focused on ad sales and tracking. With more people using web-based streaming for TV, smart TV OSes have become the most lucrative part of the TV business. OS owners accumulate valuable data on how people […]

November 21, 2024 | ads, software, Sonos, Tech, TVs | No comments

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